Mont Saint-Michel’s new brand identity marks a shift from tourism imagery to system-led public branding, built for governance, legal clarity, and long-term stewardship.

Amazon rebrands Project Kuiper as Leo, dropping affordability messaging and targeting enterprise connectivity with AWS-integrated LEO broadband.

CHAGEE’s $6 billion rise from a single Yunnan teahouse to 6,000 stores shows how modern Chinese brands are merging design, culture, and efficiency to redefine the global beverage landscape.

Microsoft has refreshed its 365 icons for the AI era, introducing softer gradients and unified geometry across apps. The update signals a deeper brand transition—from individual productivity tools to a connected, intelligent ecosystem.

The Cathedral Church of St. John the Divine has completed a comprehensive rebrand that offers a practical case study in heritage institution branding. Designed by Brooklyn studio Selman, the project demonstrates how typography-led design can solve operational challenges while respecting institutional legacy.

Google's first G icon update in 10 years uses gradient design to unify its AI portfolio. Analysis of the strategic rollout and industry reception.

Gentle Monster is rewriting the global playbook for brand-building—blending bold design, immersive retail, and pop culture savvy into a brand universe that resonates deeply with Gen Z and Millennial consumers.

Helsinki is breathing new life into its image with a new 'Your Happy Place' city branding strategy that balances work and life.

OpenAI has unveiled its first comprehensive brand refresh, a nine-month project that reflects the company's evolution from startup to indust

Jaguar unveiled a radical new visual identity, sparking intense debate and criticism across the automotive industry.

EV manufacturer NIO has opened its 125th "Nio House" in Amsterdam, with space design aligned with the brand's 'Blue Sky Coming' promise.

Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.