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Presenting curated thought leadership content, offering unique perspectives on brand strategy, cultural marketing, and the evolving relationship between organizations and their audiences. We explore both timeless principles and emerging trends in brand building, drawing from extensive global experience across industries. > Explore all Originals

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Global insights on emerging brand trends, spotlighting innovations in design, technology, and cultural engagement from the world's creative capitals. > all

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A selection of what's on The CBO's bookshelf and why we value them.

 

 

The CBO delivers brand insights through three channels: TRENDSPOTTING from global commercial and cultural hubs, INTERVIEWS with international brand leaders, and ORIGINALS-- curated thought leadership content.

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