Art In Branding

Brandthropology is executive-grade analysis of culture and commerce through brands: how they evolve, what they signify, and what their trajectories reveal about our moment in time. Join our mailing list for our Brandthropology Weekly Newsletters.

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[ART in BRANDING] 4. The Bottom Line & the Ultimate State

Why brands' art engagement must be on solid business fundamentals, and how internalized creativity is the ultimate form of art in business.

Jan 19

[ART in BRANDING] 3. The Corporate Approach: (iii) Technology Augments Art

Technology companies are moving beyond financial sponsorship of art to be co-creators of experiences and platforms for experimental art.

Jan 18

[ART in BRANDING] 3. The Corporate Approach: (ii) Banking Moves Beyond Collecting

Today, the banking sector is experimenting with new forms of art patronage that prioritize public access over private prestige.

Jan 12

[ART in BRANDING] 3. The Corporate Approach: (i) Luxury Wears Art

From fine wines to handbags, luxury brands have long borrowed art's contemporaniety and cultural cachet to elevate their market position.

Jan 11

[ART in BRANDING] 2. The Industrial Age: Capital Leverages Art

With American industrial wealth's art patronage, a new era of cultural institution-building transformed both private fortunes and public.

Jan 5

[ART in BRANDING] 1. The Church & Monarchy: Art as Tool of Power

Discover how the Church and monarchy pioneered visual branding through art, from medieval religious imagery to royal portraits, setting foun

Jan 4

Art in Branding: A Cultural History

Foreword to Art in Branding, a CBO Originals series exploring the fascinating intersection of art and branding, by contributor Seol Park.

Dec 22, 2024