Bibigo’s Culinary Class Wars strategy shows how product placement is evolving into content-to-cart—where streaming credibility drives post-show commerce.

Luxury brands are shifting from permanent experiential flagships to agile, content-led retail in 2026, favoring modular activations over monumentality.

Mont Saint-Michel’s new brand identity marks a shift from tourism imagery to system-led public branding, built for governance, legal clarity, and long-term stewardship.

Discover why CES 2026 marked the shift to robots as the new brand ambassadors. See how Hyundai’s Atlas and Physical AI are replacing human influencers.

Omnicom’s acquisition of IPG creates the world’s largest ad group and signals a new era where scale, data, and AI reshape the global advertising industry.

Visa’s “Road to Ruby” campaign uses Jennie’s pan-Asian cultural capital to engage mobile-first young travelers across APAC, blending travel identity with digital payments.

Amazon rebrands Project Kuiper as Leo, dropping affordability messaging and targeting enterprise connectivity with AWS-integrated LEO broadband.

CES 2026’s floor map is being rewritten as Samsung relocates off-site and Chinese tech giants take over prime central-hall visibility, signaling shifting industry power.

CHAGEE’s $6 billion rise from a single Yunnan teahouse to 6,000 stores shows how modern Chinese brands are merging design, culture, and efficiency to redefine the global beverage landscape.

L’Oréal acquires Kering’s fragrance license as the beauty market recalibrates, reshaping luxury beauty strategies amid resilient global demand and shifting retail channels.

Microsoft has refreshed its 365 icons for the AI era, introducing softer gradients and unified geometry across apps. The update signals a deeper brand transition—from individual productivity tools to a connected, intelligent ecosystem.

As Zara marks its 50th anniversary, we examine how this fast-fashion giant is using the milestone to pivot toward design leadership, global flagship experience, and circular-economy commitments

Frieze Seoul 2025 showed how brands from LG OLED and BMW to Chanel, adidas, and LEBEIGE transformed not only the art fair but Seoul’s retail, hospitality, and cultural scene.

With K‑Pop Demon Hunters, Korea’s cultural prestige has never been higher, but lasting economic impact will require aligning entertainment, brands, and industry into one export strategy. The path forward lies in Coordinated Cultural Capitalism.

The Cathedral Church of St. John the Divine has completed a comprehensive rebrand that offers a practical case study in heritage institution branding. Designed by Brooklyn studio Selman, the project demonstrates how typography-led design can solve operational challenges while respecting institutional legacy.

PJ Ace (Accetturo) created a viral NBA Finals ad for just $2,000 using AI tools like Gemini and Veo 3. A case study in art-directing AI for attention-grabbing, unforgettable results.

The 72nd Cannes Lions International Festival of Creativity came to a close. Here are The CBO favorites.

Google to invest $100 million in South Korean fashion eyewear brand Gentle Monster, securing a 4% stake in the company that is co-designing its upcoming extended reality (XR) smart glasses.

G-Dragon's Azure OpenAI Sora collaboration for MTV demonstrates how enterprise AI partnerships can transform creative content production, indicates video AI has crossed the threshold from experimental to commercially strategic.

Google's first G icon update in 10 years uses gradient design to unify its AI portfolio. Analysis of the strategic rollout and industry reception.

Estée Lauder's elimination of 7,000 positions and external hiring for digital marketing and data roles signals that traditional beauty marketing executives face existential pressure to reimagine their organizational models or risk obsolescence in an increasingly digital-first consumer landscape.

Ari Emanuel's acquisition of Frieze signals further convergence of premium market sectors--entertainment, fine art and luxury experiences.

Possible 2025, drawing 5,400+ attendees, proves face-to-face networking remains invaluable in marketing's AI era. Hyve Group CEO Mark Shashoua's transformative curation model eliminates random encounters, engineering strategic connections between marketers and tech leaders.

With LIV Golf Korea, Coupang Play engineers premium sports content to defend market share against incoming Chinese e-commerce competition.