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Three Dimensions of Translating the SUBWAY Brand Name to Chinese
ORIGINALS
Feb 9
Three Dimensions of Translating the Starbucks Brand Name to Chinese
ORIGINALS
Feb 9
Three Dimensions of Translating the McDonald's Brand Name to Chinese
ORIGINALS
Feb 9
Three Dimensions of Translating the Nike Brand Name to Chinese
ORIGINALS
Feb 9
Three Dimensions of Translating the Pepsi Brand Name to Chinese
ORIGINALS
Feb 9
Three Dimensions of Translating the Coca-Cola Brand Name to Chinese
ORIGINALS
Feb 9
When Brands Go To China: A Three-Dimensional Exercise in Translating Brand Names to Chinese
ORIGINALS
Feb 9
[ART in BRANDING] 4. The Bottom Line & the Ultimate State
ORIGINALS
Jan 19
[ART in BRANDING] 3. The Corporate Approach: (iii) Technology Augments Art
ORIGINALS
Jan 18
[ART in BRANDING] 3. The Corporate Approach: (ii) Banking Moves Beyond Collecting
ORIGINALS
Jan 12
[ART in BRANDING] 3. The Corporate Approach: (i) Luxury Wears Art
ORIGINALS
Jan 11
[ART in BRANDING] 2. The Industrial Age: Capital Leverages Art
ORIGINALS
Jan 5
[ART in BRANDING] 1. The Church & Monarchy: Art as Tool of Power
ORIGINALS
Jan 4
Art in Branding: A Cultural History
ORIGINALS
Dec 22, 2024
'Historicizing' a Living Figure, Compositionally Speaking
ORIGINALS
Jul 23, 2024
[Naming in Chinese] SUBWAY, "stuff," "hundred," "flavors."
ORIGINALS
May 26, 2024
[Naming in Chinese] Courtyard wishes you "Good" "Journey"
ORIGINALS
May 21, 2024
[Naming in Chinese] McDonald's, 'food for labor'
ORIGINALS
May 18, 2024
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