Estée Lauder's elimination of 7,000 positions and external hiring for digital marketing and data roles signals that traditional beauty marketing executives face existential pressure to reimagine their organizational models or risk obsolescence in an increasingly digital-first consumer landscape.

Ari Emanuel's acquisition of Frieze signals further convergence of premium market sectors--entertainment, fine art and luxury experiences.

Possible 2025, drawing 5,400+ attendees, proves face-to-face networking remains invaluable in marketing's AI era. Hyve Group CEO Mark Shashoua's transformative curation model eliminates random encounters, engineering strategic connections between marketers and tech leaders.

With LIV Golf Korea, Coupang Play engineers premium sports content to defend market share against incoming Chinese e-commerce competition.

Milan Design Week 2025 witnessed an unprecedented convergence of technology and design as major tech companies claimed their stake in the world's premier design event.

Helsinki is breathing new life into its image with a new 'Your Happy Place' city branding strategy that balances work and life.

Iconic magazine The New Yorker Celebrates 100th Anniversary with an Exhibition at NYPL.

OpenAI has unveiled its first comprehensive brand refresh, a nine-month project that reflects the company's evolution from startup to indust

At CES 2025, where countless innovations vie for attention, Nvidia, Toyota, and Delta managed to create resonating brand experiences.

Jaguar unveiled a radical new visual identity, sparking intense debate and criticism across the automotive industry.

Traditional confectionery and classical literature come alive in an unlikely alliance. Cannes Lions 2024.

Major Korean retail chains rapidly capitalize on trending cooking show's popularity, transforming viral moments into instant market success.

EV manufacturer NIO has opened its 125th "Nio House" in Amsterdam, with space design aligned with the brand's 'Blue Sky Coming' promise.

Korean brands are experiencing unprecedented popularity in Japan, marking a significant shift in the dynamics between the two countries.

Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification

Netflix announced the release date for Squid Game 2 with an innovative performance in Gangnam.

Starbucks' emphasis on drive-thrus and mobile orders has streamlined operations but diluted the personalized touch that defined its brand.

Oreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.

Orange' "WoMen’s Football," JCDecaux's "Meet Marina Prieto," Hornbach, "The Square Meter," Tuvalu "The First Digital Nation" and more.

Elon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.

Streetwear brand Kith enters South Korea with the opening of its new flagship in Seoul, brings TREATS and Sadelle's.

Fashion is the newest growth engine in the Japanese convenience store industry. FamilyMart is leading the convenience store clothing market.

New Corona Extra OOH campaign simply places the brand logo at the right place.

Beijing's First Aesop Store Opens in a Stately Courtyard Santuary

A different take on branded environments is emerging in select trend-leading cities, and it is a strategy that proactively adapts to local p

<Cartier, Crystallization of Time> opens at Seoul's DDP.

Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.