Omnicom’s acquisition of IPG creates the world’s largest ad group and signals a new era where scale, data, and AI reshape the global advertising industry.

Amazon rebrands Project Kuiper as Leo, dropping affordability messaging and targeting enterprise connectivity with AWS-integrated LEO broadband.

CES 2026’s floor map is being rewritten as Samsung relocates off-site and Chinese tech giants take over prime central-hall visibility, signaling shifting industry power.

PJ Ace (Accetturo) created a viral NBA Finals ad for just $2,000 using AI tools like Gemini and Veo 3. A case study in art-directing AI for attention-grabbing, unforgettable results.

Google to invest $100 million in South Korean fashion eyewear brand Gentle Monster, securing a 4% stake in the company that is co-designing its upcoming extended reality (XR) smart glasses.

Possible 2025, drawing 5,400+ attendees, proves face-to-face networking remains invaluable in marketing's AI era. Hyve Group CEO Mark Shashoua's transformative curation model eliminates random encounters, engineering strategic connections between marketers and tech leaders.

Gentle Monster is rewriting the global playbook for brand-building—blending bold design, immersive retail, and pop culture savvy into a brand universe that resonates deeply with Gen Z and Millennial consumers.

OpenAI has unveiled its first comprehensive brand refresh, a nine-month project that reflects the company's evolution from startup to indust

At CES 2025, where countless innovations vie for attention, Nvidia, Toyota, and Delta managed to create resonating brand experiences.

Starbucks' emphasis on drive-thrus and mobile orders has streamlined operations but diluted the personalized touch that defined its brand.

Elon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.

Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.