top of page
BETA
Brandthropology is executive-grade analysis of culture and commerce through brands: how they evolve, what they signify, and what their trajectories reveal about our moment in time. Join our mailing list for our Brandthropology Weekly Newsletters.
Microsoft 365 Icons Get a Makeover for the AI Age
Microsoft has refreshed its 365 icons for the AI era, introducing softer gradients and unified geometry across apps. The update signals a deeper brand transition—from individual productivity tools to a connected, intelligent ecosystem.
Oct 18
LIV Golf & Coupang: Content Marketing Playbook for E-commerce
With LIV Golf Korea, Coupang Play engineers premium sports content to defend market share against incoming Chinese e-commerce competition.
Apr 30
Gentle Monster: Masterclass in Experiential Retail
Gentle Monster is rewriting the global playbook for brand-building—blending bold design, immersive retail, and pop culture savvy into a brand universe that resonates deeply with Gen Z and Millennial consumers.
Mar 31
Helsinki's City Branding Balances Work and Life
Helsinki is breathing new life into its image with a new 'Your Happy Place' city branding strategy that balances work and life.
Mar 1
The New Yorker Celebrates 100th Anniversary with an Exhibition at NYPL
Iconic magazine The New Yorker Celebrates 100th Anniversary with an Exhibition at NYPL.
Feb 17
Beyond the Gadgets: Three Brands That Stole the Show at CES 2025
At CES 2025, where countless innovations vie for attention, Nvidia, Toyota, and Delta managed to create resonating brand experiences.
Jan 8
A Sweet Case of Confectionery-Literary Collaboration
Traditional confectionery and classical literature come alive in an unlikely alliance. Cannes Lions 2024.
Nov 13, 2024
Netflix's 'Culinary Class Wars' Feeds Issue-Hijack Marketing Frenzy
Major Korean retail chains rapidly capitalize on trending cooking show's popularity, transforming viral moments into instant market success.
Oct 11, 2024
NIO House Amsterdam Reflects on the Future to Come
EV manufacturer NIO has opened its 125th "Nio House" in Amsterdam, with space design aligned with the brand's 'Blue Sky Coming' promise.
Sep 1, 2024
Clever OOH Campaign Announces Squid Game 2 Release Date
Netflix announced the release date for Squid Game 2 with an innovative performance in Gangnam.
Aug 6, 2024
Starbucks: Customer Experience vs. Efficiency
Starbucks' emphasis on drive-thrus and mobile orders has streamlined operations but diluted the personalized touch that defined its brand.
Jul 7, 2024
Oreo Embraces Imperfection: The Kintsugi-Inspired Cookie Campaign
Oreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.
Jul 5, 2024
KITH Enters Seoul with Treats and Sadelle's Lox
Streetwear brand Kith enters South Korea with the opening of its new flagship in Seoul, brings TREATS and Sadelle's.
Jun 1, 2024
Blue Bottle and Intelligentsia 'Glocalize' in Seoul with Han-ok Style Stores
A different take on branded environments is emerging in select trend-leading cities, and it is a strategy that proactively adapts to local p
May 3, 2024
Cartier Reinforces Cultural Caché with Archival Exhibitions Around Asian Megacities
<Cartier, Crystallization of Time> opens at Seoul's DDP.
May 1, 2024
Tacos, Tech, and Timely Transformation: Inside Taco Bell's Marketing Revolution
Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.
Apr 30, 2024
bottom of page