Omnicom’s acquisition of IPG creates the world’s largest ad group and signals a new era where scale, data, and AI reshape the global advertising industry.

Visa’s “Road to Ruby” campaign uses Jennie’s pan-Asian cultural capital to engage mobile-first young travelers across APAC, blending travel identity with digital payments.

As Zara marks its 50th anniversary, we examine how this fast-fashion giant is using the milestone to pivot toward design leadership, global flagship experience, and circular-economy commitments

PJ Ace (Accetturo) created a viral NBA Finals ad for just $2,000 using AI tools like Gemini and Veo 3. A case study in art-directing AI for attention-grabbing, unforgettable results.

The 72nd Cannes Lions International Festival of Creativity came to a close. Here are The CBO favorites.

Possible 2025, drawing 5,400+ attendees, proves face-to-face networking remains invaluable in marketing's AI era. Hyve Group CEO Mark Shashoua's transformative curation model eliminates random encounters, engineering strategic connections between marketers and tech leaders.

Jaguar unveiled a radical new visual identity, sparking intense debate and criticism across the automotive industry.

Traditional confectionery and classical literature come alive in an unlikely alliance. Cannes Lions 2024.

Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification

Netflix announced the release date for Squid Game 2 with an innovative performance in Gangnam.

Oreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.

Orange' "WoMen’s Football," JCDecaux's "Meet Marina Prieto," Hornbach, "The Square Meter," Tuvalu "The First Digital Nation" and more.

Elon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.

New Corona Extra OOH campaign simply places the brand logo at the right place.

Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.