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Brandthropology is executive-grade analysis of culture and commerce through brands: how they evolve, what they signify, and what their trajectories reveal about our moment in time. Join our mailing list for our Brandthropology Weekly Newsletters.
OpenAI Rebrand Balances the Technical and the Human
OpenAI has unveiled its first comprehensive brand refresh, a nine-month project that reflects the company's evolution from startup to indust
Feb 5
Beyond the Gadgets: Three Brands That Stole the Show at CES 2025
At CES 2025, where countless innovations vie for attention, Nvidia, Toyota, and Delta managed to create resonating brand experiences.
Jan 8
Jaguar's Radical Rebrand: On- or Off-Brand?
Jaguar unveiled a radical new visual identity, sparking intense debate and criticism across the automotive industry.
Nov 27, 2024
A Sweet Case of Confectionery-Literary Collaboration
Traditional confectionery and classical literature come alive in an unlikely alliance. Cannes Lions 2024.
Nov 13, 2024
Netflix's 'Culinary Class Wars' Feeds Issue-Hijack Marketing Frenzy
Major Korean retail chains rapidly capitalize on trending cooking show's popularity, transforming viral moments into instant market success.
Oct 11, 2024
NIO House Amsterdam Reflects on the Future to Come
EV manufacturer NIO has opened its 125th "Nio House" in Amsterdam, with space design aligned with the brand's 'Blue Sky Coming' promise.
Sep 1, 2024
K-Brands Make Waves in Japanese Market
Korean brands are experiencing unprecedented popularity in Japan, marking a significant shift in the dynamics between the two countries.
Sep 1, 2024
Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification
Branding Batteries: EV Industry Adopts 'Intel Inside'-Style Certification
Aug 17, 2024
Clever OOH Campaign Announces Squid Game 2 Release Date
Netflix announced the release date for Squid Game 2 with an innovative performance in Gangnam.
Aug 6, 2024
Starbucks: Customer Experience vs. Efficiency
Starbucks' emphasis on drive-thrus and mobile orders has streamlined operations but diluted the personalized touch that defined its brand.
Jul 7, 2024
Oreo Embraces Imperfection: The Kintsugi-Inspired Cookie Campaign
Oreo launched a campaign inspired by the Japanese art of kintsugi, an ancient Japanese technique for repairing broken pottery.
Jul 5, 2024
5 most interesting works awarded at the Cannes Lions 2024
Orange' "WoMen’s Football," JCDecaux's "Meet Marina Prieto," Hornbach, "The Square Meter," Tuvalu "The First Digital Nation" and more.
Jun 27, 2024
Elon Musk at Cannes Lions 2024: Championing Free Speech and AI Innovation
Elon Musk captivated the audience at the Cannes Lions 2024 in a session moderated by WPP CEO Mark Read, addressed free speech and AI.
Jun 24, 2024
KITH Enters Seoul with Treats and Sadelle's Lox
Streetwear brand Kith enters South Korea with the opening of its new flagship in Seoul, brings TREATS and Sadelle's.
Jun 1, 2024
Fast Fashion Comes to FamilyMart
Fashion is the newest growth engine in the Japanese convenience store industry. FamilyMart is leading the convenience store clothing market.
May 20, 2024
Corona's New OOH Ad Campaign Wins in Simplicity
New Corona Extra OOH campaign simply places the brand logo at the right place.
May 19, 2024
Beijing's First Aesop Store Opens in a Stately Courtyard Santuary
Beijing's First Aesop Store Opens in a Stately Courtyard Santuary
May 17, 2024
Blue Bottle and Intelligentsia 'Glocalize' in Seoul with Han-ok Style Stores
A different take on branded environments is emerging in select trend-leading cities, and it is a strategy that proactively adapts to local p
May 3, 2024
Cartier Reinforces Cultural Caché with Archival Exhibitions Around Asian Megacities
<Cartier, Crystallization of Time> opens at Seoul's DDP.
May 1, 2024
Tacos, Tech, and Timely Transformation: Inside Taco Bell's Marketing Revolution
Taco Bell is serving up groundbreaking marketing strategies, from tech-driven customer experiences and unforgettable brand activations.
Apr 30, 2024
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