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With LIV Golf Korea, Coupang Play engineers premium sports content to defend market share against incoming Chinese e-commerce competition.

With LIV Golf Korea, Coupang Play engineers premium sports content to defend market share against incoming Chinese e-commerce competition.

LIV Golf & Coupang: Content Marketing Playbook for E-commerce

Apr 30

The CBO delivers brand insights through three channels: TRENDSPOTTING from global commercial and cultural hubs, INTERVIEWS with international brand leaders, and ORIGINALS-- curated thought leadership content.

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