top of page

[Naming in Chinese] SUBWAY, "stuff," "hundred," "flavors."

  • Writer: CBO Editorial
    CBO Editorial
  • May 26, 2024
  • 1 min read

Updated: Jun 25, 2024




The Chinese name for SUBWAY, the American sandwich chain is “赛 百 味” (pronounced Sai-Bai-Wei).


The first character “赛" (Sai) means "to stuff."

The second character "百" (Bai) means "hundred."

The last character "味" (Wei) mens "flavors."


The choice of these 3 Chinese characters is quite appropriate both because (1) it is phonetically similar, and (2) it accurately describes the customer experience of being able to choose from a wide variety of ingredients for SUBWAY's staff to "stuff" into their sandwich.



 
 
 

 

 

The CBO is an independent global media platform and publisher examining brands as economic actors, cultural systems, and signals of broader societal change. Follow for timely global news and analysis on branding, design, technology, advertising, and cultural strategy—grounded in facts and strategic interpretation.

Join our mailing list

The CBO logo white

Copyright © The CBO

All rights reserved.

서울 영등포구 국제금융로8길 25, 6층 A 629

Email : CBO.editorial@gmail.com

사업자 8900702870, 간이과세

제호 : The CBO 

발행·편집인 : 박성현

인터넷신문등록번호 : 서울, 아55218

(등록일 : 2023-12-12) 

bottom of page